Best Buy store names

Evidently Best Buy has names for it's stores:

At Best Buy we have segmented our customer base. We have:

Ray - he's your "average joe" so to speak

Jill - your "soccer mom" type

Buzz - the techno-guy that thinks he knows more than you do

Barry - middle age, high income bracket - shops on quality - not price

And we have a segment called Best Buy for Biz which of course are business customers. Each best buy is segmented based on the demographics of the market the store is located in. For example, here in Florence, we are a Ray store, but they are about to open a store in Hilton Head that is going to be a "Barry" store.

I like the description of Buzz:

the techno-guy that thinks he knows more than you do

Not 'the techno-guy that wants the latest gadgets,' but someone who acts like he knows more than you do (though he really doesn't.) It seems to suggest a certain contempt for the customer.

Of course, maybe most people that come in looking for techno-stuff don't know what the heck they are talking about, but it's been rare - in my experience - that I've found anyone at Best Buy that even know's when something out of stock will be arriving, so their knowledge on most anything is suspect.

Ops! Am I showing my contempt for Best Buy?